NextUp.com Finds iPods� Aren�t Just for Music Anymore

NextUp.com Finds iPods� Aren�t Just for Music Anymore

"iPods are really hot in some surprising areas, ranging from students learning away from class, to lawyers proofreading documents during their commutes," comments Ken White, CEO of NextUp.com. "Music and leisure may be driving the iPod explosion, but we won't be surprised if ambition and work ethic are what sustains it."With this in mind, NextUp conducted a series of online surveys with its TextAloud customers in order to gather feedback on their use of TextAloud with their portable devices, and to discover ways in which the company could continue to make the product more useful and accessible to this exciting and rapidly growing marketplace.
Survey Results at a Glance
The 2004 Survey of Portable Customers covered users' answers to questions about TextAloud, its use with Portable Devices, customers' portable brand preferences, their preferred locations for listening to text on the go, and much more -- with some surprising results:
� Perhaps one of the most surprising results of the survey was the fact that most TextAloud users -- nearly 70 percent -- purchased their portables solely for text use! eBooks, study, and news proved to be the most popular activities (at 40, 26 and 15 percent respectively), with TextAloud increasing information retention and providing a unique way to �read' for enjoyment's sake across the boards.� With iPod� in a slight lead, a rich array of portable brands like Rio�, iRiver�, IPAQ�, and many more help TextAloud users get more out of their day.
� Also surprising was the fact that more than 65% of all portable users who responded to NextUp's survey use their MP3 players for significant listening to text-to-speech documents -- nearly 20% doing so a whopping 81 to 100% of the time! � Portable TextAloud users certainly love their cars! Survey results clearly show that today's portable users are always seeking to maximize their time, to listen to their text while they drive (over 57%), work out, or get out of the house (over 22%).The results are clear: MP3 players aren't just for music anymore!About TextAloud 2.0
TextAloud is a full-featured Text-to-Speech tool offering direct support for